COVID-19 Honey Badgers

One of my favorite moves at market open is looking for honey badgers. What’s a honey badger? It’s a stock that defies the relative strength of the market because they’re benefiting from this world-wide pandemic, which makes them explosion candidates going into earnings. When I have my eye on one in particular, I’ll first wait … Read more

Business is anything but usual

As we ramp up for another month of self-quarantine, it’s now becoming more apparent how people are coping with this world-wide pandemic. I used to enjoy my daily routine, going into the office, and interacting with coworkers, but obviously that’s not a possibility anymore. Now, most of my ‘coworkers’ have four paws and ask to … Read more

Friday expiration’s favorite strategy?

As we continue into another week, I wanted to talk about a strategy I haven’t discussed all that much. But it’s a favorite when it comes to the end of the week. Why? Because it uses theta decay to your advantage. And there’s no better time to take advantage of theta decay than when options … Read more

Is Norwegian’s Ship Sunk?

There’s no doubt there are sectors in the market that’ve been hit harder than others during this pandemic, but for me, cruise lines are the ones who’ve been hit the hardest, even worse than airlines. Why? For starters, they’re basically floating Petri dishes making consumers unwilling to entertain the idea of vacationing on one of … Read more

I’m looking at Alibaba going into Earnings

Lately, my primary trading focus has been on relative strength winners that’re benefiting from COVID-19. One of my favorite trading setups is the rally prior to an earnings report on bullish anticipation of the actual report. Typically, I start this trade about 7-14 days prior and/or when it hits key support levels. Last week, Amazon … Read more

Retail is Hot – Let’s Look at COST, WMT and LOW

Almost every sector of the market has been affected by COVID-19, and the retail sector is no exception. Most brick and mortar stores were operating with very slim margins to begin with and this pandemic has only made their situations more dire. However, even though a lot of companies are reeling from Coronavirus effects, some … Read more

When the market falls…

How to Capitalize on Down Days You know those days, where the market’s falling, and you know there’s opportunity there, but not sure quite what? Or, even worse you get caught up in emotion and miss opportunities that are right in front of you? Well, I’m here to tell you that there’s absolutely opportunity during … Read more

“Simply Amazing Women”

Many of you know me as Danielle the trader. The one who fearlessly (but let’s be real, at the time I was terrified!) moved her life across the country in pursuit of a full-time career with Simpler Trading. Seems like a picture perfect fairy tail, right? Well, I’m here to tell you it wasn’t always … Read more